The RETAIL SUITE
The fastest path from search to sold
The widest travel content meets AI shopping and advanced retail controls that adapt to how you sell.
Agency customers
All content. One consistent workflow.
420+ airlines, 2M lodging options, 40K car rental locations, and 30+ rail carriers in one place. Normalized content means agencies compare across sources without managing multiple connections.
Intelligent shopping under pressure
Supporting 11B+ shopping requests per month, the Retail Suite uses AI to decide when to shop live or serve validated cache results, improving look-to-book ratios by up to 28%.
Only show what’s bookable
Automated validation determines when cached results hold, when prices need refreshing, and when offers should be filtered. Sub-500ms response times and 95% accuracy vs live shopping reduce failed checkouts.
Never leave money on the table
Turn every booking into a bigger trip. AI-selected upgrades and lodging recommendations surface the cross-sell options most likely to convert, without adding manual work for agents.
Steer every booking toward a better margin
Granular retail controls let agencies prioritize high-value content, apply supplier policies automatically, and capture commission across the full itinerary. Agencies using these controls have seen a 3-7% margin increase.
What customers say
Fragmentation isn’t going anywhere, but Sabre’s access to multi-source content and the capabilities built on top of it – empowering our agency with tools that bring efficiencies to the business – are truly phenomenal and something that excites us about our future with Sabre.
Helen Cannon
CEO and founder
ISON Travel
We are in a transformational journey right now. We have so much content out there…we have to find a way to be able to respond to our customers with the best experience, the best options and we need to do that very quickly.
Christine Sykes
EVP of Customer Experience
Direct Travel
The Retail Suite categories
Content Management
Activate flights, hotels, cars, rail, and tours through one platform instead of building separate supplier connections for each content type.
Content Management products
Supplier Distribution
Connect to agencies, TMCs, and OTAs through one intelligent platform that helps your content stand out.
Offer Management
Sabre IQ™ helps you surface relevant, bookable travel options from multiple sources at scale, so conversions go up and margins stay strong.
Offer Management Products
We could keep talking about what makes us different. Or we could just show you.
shopping requests handled per month
Up to
improvement in look-to-book ratios
margin increase for agencies using retail controls
Technology that
puts you in control
The Experience Suite
One complete workspace for agents, and all the tools needed to create an outstanding traveler experience.
The Retail Suite
The widest travel content meets AI shopping and advanced retail controls built to fit how you sell.
Retail categories
The Payment Suite
Flexible pay-ins, smarter payouts, and deep travel payments expertise across 100+ countries and 40+ currencies.
Payment categories
The Service Suite
Keep exchanges, refunds, and changes smooth for travelers while making them faster and easier for agents. Automation handles validation and execution across all content types, saving time and reducing servicing costs.
Service Categories
The Insight Suite
See what others miss, act on what matters, and grow with intelligence built on the Sabre Travel Data Cloud.
Frequently asked questions
What does the Retail Suite include?
Products in the Suite use AI to determine which offers customers want across content sources and can actually buy to maximize conversion. It can determine whether to retrieve results from a live airline query or serve validated cache results, based on airline policies and what is most likely to convert. Serving more relevant offers keeps search volumes in check and protects look-to-book ratios. The system handles more than 11 billion shopping requests per month and maintains consistent performance during traffic spikes, so high-demand periods do not result in degraded results or supplier penalties.
How does AI powered shopping help manage look-to-book ratios?
The suite uses AI to determine whether to retrieve results from a live airline query or serve validated cache results, based on airline policies and what is most likely to convert. This keeps search volumes in check and protects look-to-book ratios. The system handles more than 11 B shopping requests per month and maintains consistent performance during traffic spikes, so high-demand periods do not result in degraded results or supplier penalties.
What is cache validation and why does it matter?
Cache validation is the process of checking whether a stored flight offer is still accurate before presenting it to a traveler. The Retail Suite products automate this: they determine when cached results can be reused, when prices need a live refresh, and when offers should be filtered entirely. With 95% accuracy from cached flight offers compared to live shopping and sub-500 millisecond response times, agencies reduce failed checkouts and the rework that follows. At scale, even small reductions in booking failures produce significant operational savings.
What content does the Retail Suite include?
The Retail Suite gives agencies access to 420+ airlines including 150+ LCCs, 2M lodging options, 40K car rental locations, and 30+ rail carriers, all from a single platform. Content is normalized across sources so agencies can compare multi-source content in one consistent workflow without managing separate connections or systems for each content type. Tour and private content is also supported for agencies serving leisure and hybrid customers.
How do retail controls work?
Retail controls let agencies configure search results to preferred airlines and lodging options, negotiated fares, and the most profitable options based on their commercial strategies. Performance insights show how offers perform across channels, allowing revenue managers to adjust mark-up yield and shift volume to higher-value content without front-line agent intervention. Agencies using these controls have seen a 3-7% margin increase driven by smarter retailing rather than higher volume.
Can the Retail Suite products connect to our existing systems?
Yes. The suite is designed to work within existing agency technology stacks rather than requiring a full platform replacement. APIs support integration with mid and back-office systems, OBT connections, and downstream reporting tools. For agencies using other platforms alongside Sabre, the modular structure means capabilities can be adopted selectively without disrupting existing workflows.