The intelligence to move faster than the market

The Insight Suite is built on the Sabre Travel Data Cloud, one of the travel industry’s largest proprietary datasets. Agencies access a combination of their own PNR-level booking data and broader market data covering air and lodging. Because the dataset is built on actual transaction data rather than modelled estimates, benchmarks and performance comparisons reflect real market activity. Data updates on a near real-time basis so dashboards remain current without manual intervention.

The benchmarking tools let agencies compare their own performance against the broader market across multiple dimensions: geography, distribution channel, supplier, and time period. This applies across air and lodging bookings. The result is a clear view of where your agency outperforms the market, where it lags, and where targeted action would have the greatest impact. Benchmarks draw from the Sabre Travel Data Cloud’s proprietary dataset, which is not available through standard GDS or aggregator tools.

PNR-level data gives agencies transaction-by-transaction visibility into their own bookings, rather than rolled-up summaries. This level of detail supports advanced analysis, custom reporting, and integration into downstream business systems such as billing platforms, approval workflows, duty of care tools, and financial reconciliation. For agencies that need to audit performance, validate compliance, or build custom models, PNR access provides the foundation that aggregated dashboards alone cannot.

Sabre’s consulting team works directly with agency leadership, revenue managers, and supplier relations teams. Engagements cover topics including lodging attachment rate analysis, air market expansion strategy, and competitive positioning. The team interprets complex datasets and translates them into specific recommendations, not general observations. Agencies have seen booking growth of up to 37% through market expansion engagements and up to 4% growth through consulting work grounded in deep customer analytics. 

Yes. The suite is designed to scale across agency types. Mid-market agencies can use configurable dashboards and benchmarking tools without requiring a dedicated data team or custom integration work. Global TMCs with multi-region operations can apply the same tools at greater depth and complexity. OTAs and data-driven teams can export data for advanced modelling and integration into broader business intelligence environments.

Dashboards update on a near real-time basis and are configurable by region, time frame, product mix, and commissionable activity. There is no manual refresh required and no need to pull data into separate spreadsheets. Leaders can set the parameters that matter to their business and monitor performance consistently over time. The interface is designed for clarity across teams, from finance and operations to supplier relations and senior leadership, without requiring data expertise to interpret.